Jameela Jamil

Jameela's role in this show is to present and do interviews. Shes good for this program because she attracts the same target audience.

Verbal Techniques
She is a very informal presenter and acts like she is just talking to a friend. She uses slang words like 'enjoy and cya tomorrow!' and simple language but her voice is still quite 'posh' and well spoken. They use simple language because this show will be appealing to the lower part of the socio-economic scale. She talks like she is just having a chat so that the audience will find it easy to watch. She tries to add comedy into her presenting but that might be because she feels uncomfortable when presenting on her own so she has to act a bit stupid for a comedy addition to her piece because when she presents with someone else they are funny and she can have banter with them but because she is on her own she has to try and make jokes to the audience to make it light-hearted.

Visual Techniques
She is wearing a very casual dress that I think she would just wear on any day, nothing special because it is a quite laid back show and the other presenter is also very casual. The dress is very short and revealing because she is the woman on the show so they are trying to make her appeal to men in the target audience who are about 16-30, so they watch the show. Her facial expressions help show the audience what shes thinking or feeling as she is only talking to a camera she needs her expressions to show more to make her talking more interesting. Her body language is very laid back but sometimes she can look a bit uncomfortable like she is trying to make sure her dress is covering her.

Context
You only see her in the studio on the same set every week. her target audience she would appeal to would be aged 16- 30 because she is in this age group and relates to the audience and she uses slang words and is very informal. They would be about a D/E on the socio economic scale because they are mostly students and young adults that watch this show because it is about music and celebrities this age group are interested in.